Commercial & Lifestyle Photography

Commercial and lifestyle photography are broad terms incorporating the capture of a wide range of images which showcase a brand, business or service, ultimately designed to increase awareness, build reputation, drive sales or share news.

Whether it’s a physical product or location, a service or activity, an event or performance, Andrew approaches each brief with a fresh set of eyes from previous projects to ensure each client achieves a bespoke set of images perfectly captured to meet their requirements.

Andrew specialises in working with businesses in a reportage, or documentary style, capturing them in action to help showcase their service or offering in the most authentic and natural way.

Personable, adaptable and empathetic, Andrew has experience of working with professional models, members of the public, children and those holding senior positions of responsibility. He is comfortable staging, directing, and, in many cases, putting at ease all types of potential photographic subjects when in front of the camera - one of the keys to securing great shots.

Having worked in the marketing, advertising and communications world for many years earlier in his career for a variety of major brands, Andrew also has the experience of being on the end user/client side of a photography project and therefore has a greater understanding of a client’s needs. Simple insights such as the potential need for negative space on an image to be used in advertising, the correct format, resolution & file setup for photographs to be used across different digital platforms or the need for wide crops of images to allow for their use across multiple size formats are all valuable pieces of information which helps make a client’s life easier.